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Download Book Title : Economics for Business: Blending Theory and Practice

(Format : pdf , Language : English)
Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.


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Author(s) Book :Andy Rees, Chris Britton, Ian Worthington
Publish Year :2005 Publisher : Pitman Publishing
You can check by ISBN10/ISBN13 : 0273685600/9780273685609
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